ONDO
2020 – 2023
Design:
Brand identity design + Social media marketing design + Website design for an online apparel brand
Website:
ondo.com
As an apparel brand, ONDO’s socks are the first of its kind to use innovative fabrics traceable
from seed to sewn, made with the highest-quality craftsmanship, and committed to ethical
manufacturing from suppliers with proven track records. Its thoughtful design helps you style
from head to toe. ONDO represents a modern city lifestyle with the quirks and dashes of
the opposite that make life interesting. Both warm and cool, ONDO creates a feeling.
Founded by Asian Americans, ONDO means ‘temperature’ in Asian languages.
I collaborated closely with the founders and the team to create its brand identity and translated
it seamlessly to print materials, digital marketing assets, and its website.
Distinct Logotype
I established the core brand identity elements, including a custom logotype. The middle of the logo
subtly evokes the image of a thermometer and reinforces the connection to temperature and feelings.
The san serif logotype conveys a sense of timelessness and sophistication.
Colors claim the spotlight
To resonate with the brand’s messaging, the color theme is both warm and cool, conveying
an inspiring and memorable feeling. This helps the brand to reinforce its representation of a modern
city lifestyle. The dynamic shapes inspired by the logo are key elements depicted throughout
the brand’s visuals.
Photography style
By pairing the bold color pallette with clean and sophisticated photography, we visually captured
an interesting contrast that inspires life.
I reimagined a dynamic logo animation, using the brand elements.
Reimagined Mockups
Digital content creation
The goal was to highlight the product advantages and to represent a modern lifestyle, which helped
spread brand awareness, create a community, and increase website traffic. It was also important
to visually stand out from competitors’ digital content.
Redesigning Shopify Website
While the website was redesigned to be visually consistent with the brand identity, its goal
was to make browsing and purchases as simple and clear as possible.
Reimagined Mockup
